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Archive for Advertising

This blog is dead

I will no longer be posting to this blog.
Instead, I have launched a blog con sesos. Here lies the shit.

taco truck

Are we not douchebags if we laff at ourselves?

The answer is no. We are douchebags. Check out these comic strips for they are sad + true.

ad acct guy

ad creative

Marclay wants unwanted sounds

And Apple wanted his short, _Telephones_, for their iPhone spot. So they took it.

Thank you, come again!

To promote the new Simpsons movie, marketers have re-skinned select 7-11s throughout the country into Kwik-E-Marts. The one in Seattle is on Denny near Aurora.

What’s crazy is the employees need to wear badges that say “Apu.” In the Seattle mart, the African-American employee wore the badge, and the Indian employee didn’t. Funny that.

Why you won’t see a Pepsi can in a David Lynch movie

His thoughts on product placement.

Live motion kozyndan

kozyndan + motion theory

Stumbled upon this going through kozyndan’s blog. It’s a collaborative video piece with Motion Theory that shows you what would happen if this incredible husband-and-wife illustrator team’s artwork came to real life. Used as a promo for Resfest.

Also, am not thrilled by the execution but a great idea nonetheless… an interactive version of kozyndan’s art where you can create your own panorama.

The formula for a great website

Great writing + clever concept =

http://noonebelongsheremorethanyou.com/

This deceptively simple site promotes a collection of short stories by Miranda July, the director of ME, YOU AND EVERYONE WE KNOW. And it’s one of the best things I’ve come across online in a long time.

BTW, she is performing at Neumo’s in Seattle, May 17, Thursday. Free.

W+K go all dot com (and Visual Thesaurus-y)

From my ACD re: wk.com

is it just me, or are those branches a little TOO deep? I clicked on one of the subjects, and after the third level down of exploding menus (leaving at least 100 choices hovering out there) I gave up trying to actually see work…

I prefer the BBDO approach (even though it takes FOREVER to load), similar idea, but you get to see little pictures of the content and the depth levels are grounded by the background map …

http://www.bbdo.com/

My Response:

ye of little attention span.
timeline navigation allows you to explore by topic and links that take you to work appear in red with a little “open” tag next to it.
if you want to be less adventurous, navigate by client.

i think while you’re right, the volume of links/work is almost overwhelming (they’ve done HOW MANY jordan basketball spots?), one thing you get is that w+k didn’t just make a couple ads, they big-banged a universe of work that’s drawn from and infiltrated culture ranging from Air Force 1s to Daisuke Shimada.

the other amazing thing is that an agency can have 25 YEARS of work indexed and viewable on their site. that’s marrying an understanding of what can be done with current technology with a philosophy on how to express who you are (you are the work).

bbdo’s site is great. in fact, it’s a classic (it’s been around for 3 years which online is like dog years, meaning it’s practically an antique)… but wk’s taken that idea and taken it about 100 steps further by cataloging and, in a way, opensourcing their archive (how legal let them show all those TV spots online is beyond me) and by allowing you to navigate through the work based on talent and thematic tags (a la YouTube).

will it be that cool a year or two from now? probably not. will it be frustrating to some visitors? sure. will it be rewarding to others? hell, yea. does it sound like something w+k would be willing to live with — to make something cool that doesn’t necessarily please everyone? of course.

there you go. a site that tells me very clearly who the agency is.

The marketing power of hip hops

This dude’s buggin bout a furniture store that’s just like a mini-mall!

2doubleOseven will be filled with cherry bombs and plastic bubbles

Hey, happy new year!

Thought I’d share this neat little video, an Adidas thing done with HVW8, music’s chill (provided by Waajeed)…

Postmodern theory meets consumer culture

Article from the Economist explains how pomo notions about fragmentation and such have been appropriated + repurposed to sell us stuff.

The softest TP on the planet

Saw this in New York last month at a variety show called “Hot Tub” with hosts Kurt Braunohler & Kristen Schaal. This particular bit made me chuckle and want to take a crap.

Goodby and Droga pontificate

AdCritic’s featuring a talk between Jeff Goodby and David Droga*…
Look beyond the egos, skip episode 1, tune into episode 2, and they cover a lot of the stuff ad folks are all busy thinking about (e.g., traditional vs. interactive, relevance of big agencies, what agencies get paid for)…

* You need an AdCritic login to view.

Karaoke Smackdown 2006

Karaoke contest we held at the agency for the holidays. Much Flash animation wackiness.

Santa meets R. Kelly

Trapped in the Clauset Part 1 of 3. You gotta check out the rest on YouTube.

Sorry, I just had a brain fart. But it was a silent but deadly one.

Demetri Martin, standup comedian/Daily Show correspondent, is going on tour and the tour is sponsored by Windows Veesta (wtf, right!?)… check out the site for the funnyman at clearification.com.

Who would pee on your leg if you were stung by a jellyfish?

Hopefully a close friend of yours. With good aim. And who just ate some asparagus. Because, you know, it makes your pee smell funny. Which might keep your mind off the fact that you’re being peed on. And that your foot hurts.

Find out who matters most to you by answering questions from the Fave-O-Tron, an online game we developed for T-Mobile’s recent rebrand effort. Oh, and here’s a F-O-T question projected outdoors (read: ‘guerilla’ marketing) to get people to think about their 5.

Launch of the Sidekick 3

Flew down to LA last Tuesday to go to the Sidekick 3 launch party. The scene was captured by the infamous cobrasnake and rife with B- and C-list celebs that you might see in gossip rags at your supermarket checkout aisle. I’m actually in one of the cobra photos — you can barely make me out, but yes, that is me carousing about with Paris, Mischa, Nicole and Coolio.

I went cuz we’re working on T-Mobile’s advertising campaign for the product. See the site here.